How to use quiz funnels for lead generation

Lead generation is one of the key activities for solo entrepreneurs such as coaches and stand-alone businesses. You might have tried email marketing as the main source of targeted leads but without much success.

Have you thought about quiz funnels? Quiz funnels are a growing alternative to traditional lead generation and the lead generation quiz is quickly taking over traditional sales funnel activities as a way of attracting new clients, segmenting those clients and building a relationship.

Let’s face it the quiz has been around for a long time. There is just something really addictive about putting your knowledge to the test or discovering more about yourself…

How To Use A Quiz Funnel

Lead generation quizzes are becoming more and more popular. Many people are drawn to a quiz, human beings have this deep need to secure a deeper understanding of ourselves and where we fit. The lead generation quiz can also be fun and interactive making the need to complete one even more addictive.

Through a quiz, you can start to create a persons life story, and people like to re-construct their own biographical stories. A lead generation quiz can give the individual the freedom of expression and make choices on how our story unfolds.

With a quiz, you are basically connecting with the individual desire of self-discovery, inviting them to discover something about themselves and at the same time, you can get yourselves into a situation where you can sell something to that person.

Lead Generation For Quizzes

So as potential marketers of your services how can you use lead generation quizzes to increase conversions, collect subscribers to your lists and convert into paying customers?

Let’s consider the stats. According to research by Kissmetrics, the use of quizzes on Facebook pages alone are the most engaging. They looked over a period of 6 months and found that the use of a lead generation quiz collected more leads than any other type of media.

Lead generation quizzes are more engaging than other free content, as users want to interact with them, and in turn, they create new leads for you.

Why Is A Quiz So Attractive?

So why is creating a quiz a great way to convert visitors into paying customers? How can you use a quiz to increase your mailing list subscribers and improve traffic to what you have to offer?

Let’s get back to the evidence. As in any business you need to get potential customers to first opt-in to your email list to give you any chance of converting them into paying clients. On average a quiz has been shown to have a lead capture rate of 34%. As a quiz is classed as interactive content, the CMI found that 80% of respondents prefer interactive content. They like it because it grabs their attention more easily and effectively.

The other thing that makes quizzes so attractive is that they are fun to do. How many times have you scrolled through your social media channels and come across a quiz and thought – oooh I will have a go at that!

The average quiz on Facebook has in fact been shared by users over 1900 times! The thing is people will engage with a quiz so much more readily than any other media such as a 10-page report or something similar.

Using a Quiz as a Sales Funnel Lead Generation Tool

So instead of thinking about sales funnels – think about online quizzes. They are not too hard to construct either. Get round to create a quiz and you will be amazed at the results you can achieve.

So as potential marketers of your services how can you use lead generation quizzes to increase conversions, collect subscribers to your lists and convert into paying customers?

Let’s consider the stats. According to research by Kissmetrics, the use of quizzes on Facebook pages alone are the most engaging. They looked over a period of 6 months and found that the use of a lead generation quiz collected more leads than any other type of media.

Lead generation quizzes are more engaging than other free content, as users want to interact with them, and in turn, they create new leads for you.

Why Is A Quiz So Attractive?

So why is creating a quiz a great way to convert visitors into paying customers? How can you use a quiz to increase your mailing list subscribers and improve traffic to what you have to offer?

Let’s get back to the evidence. As in any business you need to get potential customers to first opt-in to your email list to give you any chance of converting them into paying clients. On average a quiz has been shown to have a lead capture rate of 34%. As a quiz is classed as interactive content, the CMI found that 80% of respondents prefer interactive content. They like it because it grabs their attention more easily and effectively.

The other thing that makes quizzes so attractive is that they are fun to do. How many times have you scrolled through your social media channels and come across a quiz and thought – oooh I will have a go at that!

The average quiz on Facebook has in fact been shared by users over 1900 times! The thing is people will engage with a quiz so much more readily than any other media such as a 10-page report or something similar.

Using a Quiz as a Sales Funnel Lead Generation Tool

So instead of thinking about sales funnels – think about online quizzes. They are not too hard to construct either. Get round to create a quiz and you will be amazed at the results you can achieve.

Quiz as a Lead Generation Tool

I hope I have convinced you that to succeed in the current internet marketing landscape you need interactive content. We know quizzes get shared and engaged with – that does always happen with a blog post or piece of static content. More and more online marketers have woken up to this fact and are using online interactive material such as a quiz.

Another good reason to use a lead generation quiz is that you can get more in-depth insights into your target audience. Using a quiz you can learn far more about your client’s needs and desires than through other content. It is actually like using a survey, but it’s fun and interactive!

You can also use a quiz funnel to segment your list. For example, if you are a coach teaching people how to eliminate stress in their lives someone who is completely new to you and your methods will need something different from those who already subscribe and engage with you. By using a quiz for lead generation you can find out who your audience is and segment it.

Quiz Funnel To Segment Your List

Before we get into using a quiz as a sales funnel, let’s just clarify what marketing using funnels is all about… Basically, a marketing funnel is a pathway that is designed by you, and a potential client follows that pathway to eventually become your customer or client.

The stages of a marketing funnel, although they have various names, are based on the following five steps.

  1. Awareness of your business
  2. Learn something about your business
  3. Compare your products or services with others
  4. Decide to buy from you
  5. Become a loyal customer

Lead Generation Quiz

In any type of sales funnel, it usually begins with some form of lead magnet. A lead magnet is usually described as anything that will attract your ideal customer and persuade them to part with their email address. These could be anything from a webinar, e-book, checklist etc.

In any type of sales funnel it usually begins with a form of what is termed a lead magnet. This is something that will attract potential customers to interact with you and exchange their email addresses.

In a quiz funnel, the quiz is the lead magnet. The awareness of your business is created via the quiz.

You capture their email address as they subscribe to get the answers to the quiz.

The beauty of a quiz in lead generation is that it can be used at any point in the funnel process. Using a quiz also means you can tailor the questions to get specific answers to improve your understanding of your customer or potential customer.

Benefits of Lead Generation Quizzes

Using lead generation quizzes funnel has many advantages.

A Quiz Generates Interest

As we have noted before most people will engage with a quiz. If your quiz can give the respondent more information about their personality or capabilities the quiz takers are more likely to relinquish their email address to get the results.

A Quiz Helps Segment Your Target Audience

Internet users and consumers are a lot more reluctant to relinquish their email addresses and more choosy about who will have access to them. This is where the quiz creativity comes in.

A personalised approach with tailored quiz results is really important to capture your potential customer. The quiz takers want to feel it is about them, particularly if you are using a personality quiz. A personality quiz needs to be about them only and not the hoards.

Bear this in mind when creating your quiz and preparing your quiz results.

Using a segmentation strategy in your email marketing campaigns, lets you achieve this, and quizzes are a great way to start this process.

A Quiz Can Act As A Sequel To A Sale

If someone takes part in a product quiz there’s a better likelihood that they have some interest in the product that you are selling. This means they are more likely to convert into a sale.

Lead Generation Quiz

So when you create your quiz there are certain steps you need to put in place to make sure your lead generation quiz is set up correctly.

Lead Generation Quizzes

Take a bit of time to think about the quiz takers, the quiz results and the style quiz you will use. Look at other quiz examples and how they will use your quiz.

You also have to make sure that people are aware of your quiz. This can be achieved through many methods such as social media channels, website pop-ups, and blog posts. Make sure your quiz is a central feature of your website, and ensure that you have many opportunities for visitors to take part in your quiz.

Think about your audience

When posting your quiz to social media channels make sure you create an eye-catching post that is appealing to a lot of people – you want to get as many people into your quiz funnel as possible, and then convert them into your business’ customers.

Another brilliant tactic is to get your users to share on their own social media accounts, so you could encourage them to share their quiz results.

The other option for social media is to use paid ads to spread the word.

The Lead Generation Quiz Tool

So, we have established that the quiz funnel can be an amazing tool for collecting email addresses, generating leads, and getting potential customers to opt into your funnel.

Quiz Lead Generation

One good idea you must do is to make sure the quiz is super relevant to your website, and that any potential audience that may visit it is a serious sales prospect and interested in what you are selling.

  • Choose a super catchy quiz title that is relevant to your business
  • Make your quiz answer relevant for the visitor. Make sure it tells them something about themselves
  • Ensure the questions are interesting and of value and that the answer choices are compelling
  • Set up an opt-in form to collect potential email addresses
  • Integrate the quiz with your email platform.

So where do you start? What type of quiz should you create to act as your lead generation tool?

We know that a quiz gives us a high conversion rate into our funnel new leads and conversions can lead to money, so we need to create a quiz that is right for our individual business and quiz takers

Online Quiz

There are several different types of quizzes you can put together which include:

  1. Personality quiz
  2. Do You Have What it Takes?
  3. What is Best for You?
  4. An Assessment quiz.
  5. Diagnose a Problem
  6. Knowledge test

Lead Generation Quiz – How To Build One

So how do you go about building a lead generation quiz funnel?

Step 1

Decide on the type of quiz funnel you are going to create, and then start crafting an outline of the questions you want to ask, and where you want the journey to lead them.

You can great the quiz then email the quiz results over to the participants. They usually want to get immediate feedback on the quiz outcome. So you need to figure out the length of the quiz and where the endpoint of the quiz will be.

Lead Generation

The first quiz question has to be appealing to draw them in and capture their attention. Think about how many quiz questions you want them to answer. The optimal quiz length is 6 to 10 normally. Try not to make it too long and onerous to answer.

Then, think next where you want to send them afterwards. This all depends on the product or service that you are promoting, so create specific places where you can send them afterwards.

So work on your actual quiz questions, ensure you have at least one quiz question that matters to your business.

Step 2

So you have your quiz questions now it is time to put your quiz together. There are some online quiz builders out there, just ensure you ask for the first name and email address of the quiz taker as a priority.

Once the quiz is created, make sure you then have a landing page or landing pages, ready that people can end up on once they have taken the quiz.

Step 3

If you can get your quiz to lead directly to a sale that’s great, but mostly you will want them to go into your quiz funnel. So make sure you have an email sequence ready to deal with this.

Step5

For this to be successful, you need to get traffic to your quiz. Here you can use pop-ups or social media campaigns.

Step 6

Don’t just set up your quiz and forget about it. Revisit it and test and improve it where you can. You can play around with the quiz landing pages, change questions around, introduce new quiz questions.

To Conclude

If you or your company needs new digital leads, and you think you need help with your quiz funnel, please contact the experts to help.

Kylielang.com offers to walk you through the quiz funnel process and ensure your quiz is well constructed, relevant and will bring in leads.

Sign up for her unique quiz funnel formula that will bring your company leads, and grow your email list, on autopilot while you concentrate on your business.

They call Kylie the Quiz Queen for nothing!

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